Data protection

The responsible body within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

PBT Consultig GmbH
Kriesbachstrasse 30
8 600 Dübendorf

Email: info@ pbt-consulting.ch
Website: https:// pbt-consulting.ch

General remark

Based on Article 13 of the Swiss Federal Constitution and the federal data protection regulations (Data Protection Act, DSG), every person has the right to protection of their privacy and protection against misuse of their personal data. The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

In collaboration with our hosting providers, we strive to protect the databases as best as possible against unauthorized access, loss, misuse or forgery.

We would like to point out that data transmission over the Internet (e.g. when communicating via email) can have security gaps. Complete protection of data from access by third parties is not possible.

By using this website, you agree to the collection, processing and use of data as described below. This website can generally be visited without registration. Data such as pages accessed or the name of the file accessed, date and time are stored on the server for statistical purposes without this data being directly related to you personally. Personal data, in particular name, address or email address, is collected on a voluntary basis wherever possible. Your data will not be passed on to third parties without your consent.

Processing of personal data

Personal data is all information that relates to a specific or identifiable person. A data subject is a person about whom personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, deletion, storage, modification, destruction and use of personal data.

We process personal data in accordance with Swiss data protection law. Furthermore, to the extent and to the extent that the EU GDPR is applicable, we process personal data in accordance with the following legal bases in connection with Art. 6 Para. 1 GDPR:

lit. a) Processing of personal data with the consent of the person concerned.
b) Processing of personal data to fulfill a contract with the data subject and to carry out corresponding pre-contractual measures.
c) Processing of personal data to fulfill a legal obligation to which we are subject under any applicable EU law or under any applicable law of a country in which the GDPR applies in whole or in part.
lit. d) Processing of personal data to protect the vital interests of the data subject or another natural person.
lit. f) Processing of personal data to protect the legitimate interests of us or third parties, unless the fundamental freedoms and rights as well as the interests of the data subject outweigh this. Legitimate interests include, in particular, our business interest in being able to provide our website, information security, the enforcement of our own legal claims and compliance with Swiss law.

We process personal data for the period necessary for the respective purpose or purposes. If retention obligations last longer due to legal and other obligations to which we are subject, we will restrict processing accordingly.

Privacy Policy for Cookies

This site uses cookies. These are small text files that make it possible to store specific user-related information on the user’s device while they use the website. Cookies make it possible, in particular, to determine the frequency of use and number of users of the pages, to analyze page usage behavior, but also to make our offering more customer-friendly. Cookies remain stored at the end of a browser session and can be accessed again when you visit the site again. If you do not want this, you should set your internet browser so that it refuses to accept cookies.

A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ can be explained. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that not all functions of this online offer may then be able to be used.

Privacy policy for SSL/TLS encryption

This website uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as the requests that you send to us as the site operator. You can recognize an encrypted connection by the browser’s address line changing from «http://» to «https://» and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Data protection declaration for server log files

The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
operating system used
Referrer URL
Host name of the accessing computer
Time of server request

This data cannot be assigned to specific persons. This data will not be merged with other data sources. We reserve the right to subsequently check this data if we become aware of concrete indications of illegal use.

Data protection declaration for contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us in order to process the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

Rights of data subjects

Right to confirmation

Every data subject has the right to request confirmation from the website operator as to whether personal data relating to data subjects is being processed. If you would like to exercise this right of confirmation, you can contact the data protection officer at any time.

Right to information

Every person with personal data affected by the processing has the right to receive free information from the operator of this website at any time about the personal data stored about them and a copy of this information. Furthermore, if necessary, information may be provided about the following information:

the processing purposes
the categories of personal data that are processed
the recipients to whom the personal data has been or will be disclosed
if possible, the planned period for which the personal data will be stored or, if this is not possible, the criteria for determining that period
the existence of a right to rectification or deletion of personal data concerning you or to restriction of processing by the controller or a right to object to this processing
the existence of a right to lodge a complaint with a supervisory authority
if the personal data is not collected from the data subject: all available information about the origin of the data

The data subject also has the right to information as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with the transfer.

If you would like to exercise this right to information, you can contact our data protection officer at any time.

Right to rectification

Every person affected by the processing of personal data has the right to request the immediate correction of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data – including by means of a supplementary statement.

If you would like to exercise this right to correction, you can contact our data protection officer at any time.

Right to deletion (right to be forgotten)

Any person affected by the processing of personal data has the right to request that the person responsible for this website delete the personal data concerning him or her immediately if one of the following reasons applies and if the processing is not necessary:

The personal data was collected or otherwise processed for purposes for which it is no longer necessary
The data subject withdraws the consent on which the processing was based and there is no other legal basis for the processing
The data subject objects to the processing on grounds relating to their particular situation and there are no overriding legitimate grounds for the processing, or in the case of direct advertising and related profiling, the data subject objects to the processing
The personal data was processed unlawfully
The deletion of personal data is necessary to comply with a legal obligation under Union or Member State law to which the controller is subject
The personal data was collected in relation to information society services offered directly to a child

If one of the reasons mentioned above applies and you would like to have personal data stored by the operator of this website deleted, you can contact our data protection officer at any time. The data protection officer of this website will ensure that the deletion request is complied with immediately.

Right to restriction of processing

Any person affected by the processing of personal data has the right to request that the person responsible for this website restrict processing if one of the following conditions applies:

The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data
The processing is unlawful, the data subject refuses the deletion of the personal data and instead requests the restriction of the use of the personal data
The controller no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims
The data subject has objected to the processing for reasons relating to his or her particular situation and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject

If one of the above conditions is met and you would like to request the restriction of personal data stored by the operator of this website, you can contact our data protection officer at any time. The data protection officer of this website will arrange for the processing to be restricted.

Right to data portability

Every person affected by the processing of personal data has the right to receive the personal data concerning him or her in a structured, commonly used and machine-readable format. You also have the right to have this data transmitted to another person responsible if the legal requirements are met.

Furthermore, the data subject has the right to have the personal data transmitted directly from one person responsible to another person responsible, to the extent that this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

To assert your right to data portability, you can contact the data protection officer appointed by the operator of this website at any time.

Right to object

Every person affected by the processing of personal data has the right to object at any time to the processing of personal data concerning them for reasons arising from their particular situation.

The operator of this website will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that outweigh the interests, rights and freedoms of the data subject, or if the processing is for the purposes of asserting, exercising or serves to defend legal claims.

To exercise your right to object, you can contact the data protection officer of this website directly.

Right to revoke your data protection consent

Every person affected by the processing of personal data has the right to revoke their consent to the processing of personal data at any time.

If you would like to exercise your right to revoke your consent, you can contact our data protection officer at any time.

Data protection declaration for objection to advertising emails

The use of contact details published as part of the imprint obligation to send unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, such as spam emails.

Use of Google Maps

This website uses Google Maps. This allows us to show you interactive maps directly on the website and enables you to use the map function conveniently. By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google saves your data as usage profiles and uses them for advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide tailored advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this you must contact Google. Further information on the purpose and scope of data collection and processing by Google, as well as further information on your rights in this regard and setting options to protect your privacy, can be found at: www.google.de/intl/de/policies/privacy .

Google AdWords

This website uses Google Conversion Tracking. If you have reached our website via an ad placed by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.

If you do not want to take part in tracking, you can refuse the necessary setting of a cookie – for example by using a browser setting that generally deactivates the automatic setting of cookies or setting your browser so that cookies from the domain «googleleadservices.com» are blocked.

Please note that you are not allowed to delete the opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all of your cookies in your browser, you must set the respective opt-out cookie again.

Privacy Policy for Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Ireland Limited. If the person responsible for data processing on this website is located outside the European Economic Area or Switzerland, then Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.

We can use the statistics obtained to improve our offering and make it more interesting for you as a user. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the settings there under “My data”, “Personal data”.

The legal basis for the use of Google Analytics is Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. We would like to point out that on this website Google Analytics is supplemented by the code “_anonymizeIp();” has been expanded to ensure anonymized collection of IP addresses. This means that IP addresses are further processed in abbreviated form, which means that any personal connection can be ruled out. If the data collected about you is personally related, this will be excluded immediately and the personal data will be deleted immediately.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: Deactivate Google Analytics .

You can also prevent the use of Google Analytics by clicking on this link: Deactivate Google Analytics . This means that a so-called opt-out cookie is stored on your data carrier, which prevents the processing of personal data by Google Analytics. Please note that if you delete all cookies on your device, these opt-out cookies will also be deleted, meaning that you will have to set the opt-out cookies again if you still want to prevent this form of data collection. The opt-out cookies are set per browser and computer/device and must therefore be activated separately for each browser, computer or other device.

Privacy Policy for Google Ads

This website uses the online marketing tool Google Ads from Google (“Google Ads”). Google Ads uses cookies to serve ads that are relevant to users, improve campaign performance reporting, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which advertisements are shown in which browser and can thus prevent them from being displayed multiple times. In addition, Google Ads can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, if a user sees a Google Ads ad and later visits the advertiser’s website using the same browser and buys something there. According to Google, Google Ads cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. By integrating Google Ads, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out and store your IP address.

You can prevent participation in this tracking process in various ways:

by setting your browser software accordingly, in particular by suppressing third-party cookies, this means that you will not receive any advertisements from third-party providers;
by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, https://adssettings.google.com , whereby this setting will be deleted when you change yours delete cookies;
by deactivating the interest-based ads of providers that are part of the self-regulatory campaign “About Ads” via the link https://www.aboutads.info/choices , although this setting will be deleted when you delete your cookies;
by permanently deactivating it in your browsers Firefox, Internet Explorer or Google Chrome under the link https://www.google.com/settings/ads/plugin . We would like to point out that in this case you may not be able to fully use all of the functions of this offer.

The legal basis for the processing of your data is a balance of interests, according to which the processing of your personal data described above does not conflict with any overriding interests on your part (Art. 6 Para. 1 Sentence 1 Letter f GDPR). Further information about Google Ads from Google can be found at https://ads.google.com/intl/de_DE/home/ , as well as data protection at Google in general: https://www.google.de/intl/de/policies/ privacy . Alternatively, you can visit the Network Advertising Initiative (NAI) website at https://www.networkadvertising.org .

Data protection declaration for the use of Google Web Fonts

This website uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. If your browser does not support web fonts, your computer will use a standard font.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

Data protection declaration for Facebook

This website uses functions from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. When you access our pages with Facebook plug-ins, a connection is established between your browser and the Facebook servers. Data is already being transferred to Facebook. If you have a Facebook account, this data can be linked to it. If you do not want this data to be assigned to your Facebook account, please log out of Facebook before visiting our site. Interactions, in particular the use of a comment function or clicking a “Like” or “Share” button, are also passed on to Facebook. You can find out more at https://de-de.facebook.com/about/privacy .

Privacy Policy for X

This website uses functions from X, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. When you access our pages with X plug-ins, a connection is established between your browser and X’s servers. Data is already being transferred to X. If you have a X account, this data can be linked to it. If you do not want this data to be assigned to your X account, please log out of X before visiting our site. Interactions, in particular clicking on a “Re-Tweet” button, are also passed on to X. Find out more at https://twitter.com/privacy .

Data protection declaration for LinkedIn

This website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Every time one of our pages that contains LinkedIn functions is accessed, a connection is established to LinkedIn servers. LinkedIn is informed that you have visited our website with your IP address. If you click on LinkedIn’s «Recommend button» and are logged into your LinkedIn account, LinkedIn will be able to assign your visit to our website to you and your user account. We would like to point out that, as providers of the pages, we have no knowledge of the content of the data transmitted or how it is used by LinkedIn.

Further information can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy

Copyrights

The copyright and all other rights to content, images, photos or other files on the website belong exclusively to the operator of this website or the specifically named rights holders. For the reproduction of all files, the written consent of the copyright holder must be obtained in advance.

Anyone who commits a copyright infringement without the consent of the respective rights holder may be liable to prosecution and possibly be liable for damages.

General disclaimer

All information on this website has been carefully checked. We strive to keep our information up to date, accurate and complete. Nevertheless, the occurrence of errors cannot be completely ruled out, which means that we cannot guarantee the completeness, accuracy and timeliness of information, including of a journalistic-editorial nature. Liability claims for material or immaterial damage caused by the use of the information provided are excluded unless there is evidence of intentional or grossly negligent fault.

The publisher may change or delete texts at its own discretion and without notice and is not obliged to update the content of this website. Use of or access to this website is at the visitor’s own risk. The publisher, its clients or partners are not responsible for damages, such as direct, indirect, accidental, predetermined or consequential damages, which are allegedly caused by visiting this website and therefore assume no liability for them.

The publisher also assumes no responsibility or liability for the content and availability of third-party websites that can be reached via external links on this website. The operators are solely responsible for the content of the linked pages. The publisher thereby expressly distances itself from all third-party content that may be relevant to criminal or liability law or that violate common decency.

Changes

We may amend this privacy policy at any time without prior notice. The current version published on our website applies. To the extent that the Privacy Policy is part of an agreement with you, in the event of an update, we will inform you of the change by email or other appropriate means.

Questions for the data protection officer

If you have any questions about data protection, please write us an email or contact the person responsible for data protection in our organization listed at the beginning of the data protection declaration directly.

Zurich, September 1st, 2023